SS25 Collection — Now Live
Born From
The Block
No Rivals
Street culture rendered in fabric. LA's grit, LA's glory — worn on your back, repped everywhere.
Free ReturnsLA OriginalNo RivalsStreet CultureLimited DropsAuthenticity GuaranteedBorn From The BlockProlace USA
Free ReturnsLA OriginalNo RivalsStreet CultureLimited DropsAuthenticity GuaranteedBorn From The BlockProlace USA
The Prolace Story
From Crenshaw
To Calabasas
We didn't choose between the block and the boulevard. We built something that holds both. Every piece carries the weight of where we're from and the ambition of where we're going.
Read Our Story →
